Make your voice heard, where it matters
Today, visibility alone is no longer enough. What you need is credibility, to be heard… and to be called upon.
At MIHI, we do not send press releases into the void. We design press relations strategies that make journalists want to open your messages, understand your challenges… and call you back.
We support companies, ambitious SMEs and European projects that want to structure their media positioning and establish a lasting presence in the French media landscape.
Our role is to clarify your narrative, identify the right angles and turn your messages into topics that are genuinely interesting for the media.
In practical terms, we work at every key stage :
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Finding the right angle, one that makes sense today, not one that has already been told everywhere•
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Writing strong, useful and clear content, with no spin or empty language
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Activating our journalist network with the right message, at the right time
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Building lasting relationships with the media through targeted exchanges, meetings and well-designed events
Our objective is to make your organisation a trusted and recognised source, one that journalists naturally turn to when covering your topics.
Our approach
1. Understand before speaking
Any effective press relations strategy starts with a phase of listening and clarification.
We take the time to understand your project, your positioning, your business challenges and your constraints.
The goal is to assess how your organisation can appear in the media in a credible, authentic way that aligns with journalists’ expectations.
3. Produce content that stands up
Press releases, press kits, key messages, opinion pieces, Q&A…
We write strong, precise and usable content, designed to be read and picked up by the media.
Every word matters. Every sentence serves a purpose.
2. Build a credible narrative
Based on this analysis, we structure a clear, coherent and understandable narrative.
A narrative that aligns both with your objectives and with journalists’ expectations.
Editorial angles, key messages and supporting evidence are all designed to avoid promotional discourse and prioritise useful, newsworthy information.
No generic messaging. No disconnected storytelling.
4. Engage the right journalists, at the right time
We focus on relevance, not volume.
Every outreach is targeted, contextualised and designed as a long-term professional relationship.
The right message. The right contact. The right timing.
5. Build lasting relationships with the media
Beyond immediate coverage, our work aims to anchor your organisation within the media landscape over time.
To be recognised as a reliable, serious and legitimate source on your topics.
Because credibility is built through consistency, not one-off headlines.
Our commitments
What we don’t do
What we do
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Build impact-driven press relations strategies, not statements of intent.
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Work on your messages with a journalist’s perspective, questioning, challenging and demanding evidence.
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Clarify your narrative, structure your messaging and identify strong editorial angles.
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Produce useful, media-ready content, press releases, press kits, opinion pieces, key messages and Q&A.
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Precisely target the right journalists and media outlets, with the right message, at the right time.
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Build lasting relationships with newsrooms to generate meaningful media coverage, not noise.
What we don’t do
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One-off PR actions with no prior editorial framework.
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Opportunistic messaging that serves neither your narrative nor your strategic objectives.
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Promotional content disguised as information.
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Mass, untargeted outreach with no understanding of the journalists being contacted.
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Promises of guaranteed coverage or artificial results.
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Approaches where quantity replaces relevance.
Press relations work best when a clear framework is established from the outset.
At MIHI, every assignment operates within a defined scope, with clear objectives and a clearly identified role.
We act as a strategic and operational press relations advisor, working alongside your internal teams or external partners.
Adjustments or one-off actions can be considered, provided they fit within a coherent approach and are discussed transparently.
This framework allows us to move forward efficiently, avoid misunderstandings and focus our energy on what truly delivers media impact.
Our collaboration framework
Who we work with ?
Our press relations support is designed for organisations looking to structure their media presence and strengthen their credibility.
MIHI works in particular with:
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Ambitious companies and SMEs in phases of launch, transformation or growth.
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Executives and spokespersons who want to clarify their messaging and respond more effectively to the media.
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Organisations that need to structure their narrative, clarify their challenges and make complex topics understandable for journalists.
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European or international projects seeking to strengthen their presence on the French market.
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Organisations with real substance to share, including news, data or strategic issues.
We work on both one-off assignments and long-term support, ensuring that all media engagements fit within a clear and coherent framework.
Tailored services
for every story
At MIHI, we work with structured support formats rather than line-by-line quotations.
Why? Because effective press relations require coherence, methodology and an overall strategic vision.
These formats provide:
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clear objectives
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a defined scope
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controlled budgets
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a smoother collaboration, both for the client and the agency
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Each format corresponds to a specific level of maturity and a clearly identified need.
France Gateway module
For European organisations seeking to increase their visibility on the French market, we adapt messaging, editorial angles and media positioning to the French media landscape.
PR Kick-off – Press Launch
For organisations looking to get started with press relations, establish a solid initial narrative and test the media potential of their project.
This format allows you to:
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structure a clear message
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produce a first credible press release
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target the most relevant media
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initiate first contacts with journalists
Expected outcomes:
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a reusable narrative
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initial media visibility
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a solid PR foundation for future actions
Duration : 1 month
Fee : from €1,500 (excl. VAT)
PR Resonance – Media Visibility Campaign
For companies looking to go beyond one-off actions, multiply speaking opportunities and leverage news momentum, while being supported throughout media interviews.
This format allows you to:
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activate multiple editorial angles
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seize media opportunities
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prepare and secure media appearances
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build impact and credibility
Expected outcomes:
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stronger and more sustained visibility
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a spokesperson more confident with the media
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a clearer understanding of media coverage
Duration: 1 month,
Fee: from €2,500 (excl. VAT)
PR Authority Programme
For ambitious SMEs, mid-sized companies, clusters, European projects and executives seeking to become long-term media references in their fields.
This format allows you to:
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build a long-term PR strategy
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establish a consistent media presence
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strengthen credibility and legitimacy
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turn the media into a sustainable growth lever
Expected outcomes:
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a consistent media presence over time
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a recognised reference position
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cumulative effects on awareness and trust
Duration: 6 to 12 months
Fee: from €4,000 (excl. VAT) per month
Each engagement is preceded by a preliminary discussion to ensure alignment between your challenges, the selected format and the objectives set.
Client case study
Selectra – From technical expertise to mainstream media reference
Context
This comparison platform operates in highly sensitive and heavily covered areas such as energy, inflation and purchasing power. Despite strong expertise, the company was not yet clearly identified by newsrooms as a legitimate and recurring source.
Objectives
The challenge was twofold. First, to be recognised by the media as a reliable, useful and responsive source on complex current affairs topics. Second, to generate qualified traffic through media coverage.
MIHI’s approach
MIHI structured a narrative built on clear, verifiable and immediately usable data for journalists.
At the same time, active editorial monitoring was implemented to enable rapid responses to breaking news, particularly around electricity prices, inflation and regulatory developments.
Results after 5 months
This approach led to 11 TV appearances, including on LCI, France 2 and BFM, as well as 5 radio interviews, notably on Europe 1 and Sud Radio.
The company progressively established itself as a media reference on purchasing power–related issues.
