Articles

A Territory Only Half Told When someone says “French Riviera”, most people don’t immediately think of the blue economy, family-owned SMEs hiring locally, or the businesses shaping the future.Maybe, if they pause to think, they might mention the perfume industry of Grasse or the tech ecosystem of Sophia Antipolis. Between Nice and Cannes, the collective imagination often stops at a postcard: sunshine, the sea, festivals.An image so magnetic it attracts the world — yet ironical

In a region where the sea is everywhere but rarely told, media relations can transform visibility into collective pride. I grew up in the Alpes-Maritimes, facing the sea without truly seeing it. In the South, we live next to  the water, rarely with  it.We enjoy the climate, we swim in it in summer… but few people actually sail on it, work with it, or make it thrive. For a long time, I believed that the Mediterranean maritime economy — embodied by Marseille and Toulon — was le